{"id":2040,"date":"2020-01-17T22:15:06","date_gmt":"2020-01-17T15:15:06","guid":{"rendered":"http:\/\/hoclamgiau.vn\/?p=2040"},"modified":"2020-05-28T21:55:44","modified_gmt":"2020-05-28T14:55:44","slug":"review-doc-het-trai-tim-howard-schultz","status":"publish","type":"post","link":"https:\/\/hoclamgiau.vn\/review-doc-het-trai-tim-howard-schultz\/","title":{"rendered":"[Review] D\u1ed1c H\u1ebft Tr\u00e1i Tim – Howard Schultz- C\u00e1ch Starbucks x\u00e2y d\u1ef1ng c\u00f4ng ty b\u1eb1ng t\u1eebng t\u00e1ch c\u00e0 ph\u00ea"},"content":{"rendered":"

“Starbucks” th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. Nh\u1edb th\u1eddi \u0111i\u1ec3m Starbucks khai tr\u01b0\u01a1ng qu\u00e1n c\u00e0 ph\u00ea \u0111\u1ea7u ti\u00ean \u1edf Vi\u1ec7t Nam, h\u00e0ng tr\u0103m ng\u01b0\u1eddi \u0111\u00e3 x\u1ebfp h\u00e0ng \u0111\u1ec3 ch\u1edd c\u00f3 \u0111\u01b0\u1ee3c trong tay m\u1ed9t ly Starbucks. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c Starbucks nh\u01b0 ng\u00e0y h\u00f4m n\u00e0y, \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n d\u00e0i \u0111\u01b0\u1ee3c k\u1ec3 b\u1edfi Howard Schultz – Ch\u1ee7 t\u1ecbch v\u00e0 CEO c\u1ee7a Starbucks. Cu\u1ed1n s\u00e1ch D\u1ed1c h\u1ebft tr\u00e1i tim<\/strong> (Pour your heart into it) nh\u01b0 nh\u1eefng l\u1eddi t\u00e2m s\u1ef1 t\u1eeb tr\u00e1i tim c\u1ee7a Schultz. M\u1ed9t cu\u1ed1n s\u00e1ch r\u1ea5t n\u1ed5i ti\u1ebfng, mang \u0111\u1ebfn \u0111\u1ed9ng l\u1ef1c v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ebfn t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u0111\u01b0\u1ee3c m\u00ecnh review th\u1eadt c\u1ea9n tr\u1ecdng. M\u00ecnh \u0111\u00e3 \u0111\u1ecdc nghi\u1ec1n ng\u1eabm cu\u1ed1n s\u00e1ch n\u00e0y 2 l\u1ea7n v\u00e0 v\u1eabn ti\u1ebfp t\u1ee5c m\u1edf ra khi c\u1ea7n \u0111\u1ebfn m\u1ed9t li\u1ec1u thu\u1ed1c k\u00edch th\u00edch tinh th\u1ea7n.<\/p>\n

Howard Schultz – m\u1ed9t c\u1eadu b\u00e9 ngh\u00e8o s\u1ed1ng \u1edf khu quy ho\u1ea1ch Bayview<\/h2>\n

\"Howard-Schultz-ong-chu-Starbucks-tac-gia-doc-het-trai-tim\"<\/p>\n

\u0110\u01b0\u1ee3c sinh ra trong m\u1ed9t gia \u0111\u00ecnh ngh\u00e8o kh\u00f3, kinh t\u1ebf eo h\u1eb9p, Scultz mong mu\u1ed1n s\u1edbm tho\u00e1t kh\u1ecfi cu\u1ed9c s\u1ed1ng \u1edf khu quy ho\u1ea1ch. \u00d4ng \u0111\u00e3 c\u1ed1 g\u1eafng v\u01b0\u1ee3t l\u00ean s\u1ed1 ph\u1eadn kh\u00f3 kh\u0103n. \u00d4ng b\u01b0\u1edbc ch\u00e2n v\u00e0o \u0111\u1ea1i h\u1ecdc nh\u1edd su\u1ea5t h\u1ecdc b\u1ed5ng b\u00f3ng b\u1ea7u d\u1ee5c.<\/p>\n

Sau khi ra tr\u01b0\u1eddng, c\u0169ng nh\u01b0 bao sinh vi\u00ean kh\u00e1c kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec, \u00f4ng \u0111\u00e3 g\u1eb7p nh\u1eefng kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a ch\u00ednh m\u00ecnh. Ch\u1ec9 \u0111\u1ebfn khi \u00f4ng tham gia v\u00e0o Xerox, \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u00e1c k\u1ef9 n\u0103ng b\u00e1n h\u00e0ng ti\u1ebfp th\u1ecb, thuy\u1ebft tr\u00ecnh, \u00f4ng \u0111\u00e3 h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u. V\u1edbi r\u1ea5t nhi\u1ec1u c\u1ed1 g\u1eafng v\u00e0 n\u1ed5 l\u1ef1c, sau 6 n\u0103m t\u1ed1t nghi\u1ec7p \u0111\u1ea1i h\u1ecdc \u00f4ng \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p v\u1edbi m\u1ee9c l\u01b0\u01a1ng ng\u1ea5t ng\u01b0\u1ee1ng v\u00e0 m\u1ed9t c\u0103n h\u1ed9 ri\u00eang . M\u1ed9t m\u01a1 \u01b0\u1edbc m\u00e0 bao b\u1ea1n tr\u1ebb \u0111\u1ec1u khao kh\u00e1t khi \u1edf tu\u1ed5i \u0111\u1eddi c\u00f2n r\u1ea5t tr\u1ebb nh\u01b0 \u00f4ng.<\/p>\n\n\n\n
“Xu\u1ea5t th\u00e2n h\u00e8n k\u00e9m c\u00f3 th\u1ec3 kh\u01a1i d\u1eady trong b\u1ea1n c\u1ea3 ngh\u1ecb l\u1ef1c l\u1eabn t\u00ecnh y\u00eau”<\/em><\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Cu\u1ed9c g\u1eb7p g\u1ee1 \u0111\u1ecbnh m\u1ec7nh v\u00e0 c\u00e1i duy\u00ean v\u1edbi Starbucks<\/h2>\n

Cu\u1ed9c g\u1eb7p g\u1ee1 v\u1edbi Linda Grossman, gi\u00e1m \u0111\u1ed1c kinh doanh b\u00e1n l\u1ebb c\u1ee7a Starbucks, \u0111\u01b0\u1ee3c m\u1eddi th\u01b0\u1edfng th\u1ee9c 1 ly c\u00e0 ph\u00ea pha b\u1eb1ng tay \u0111\u00e3 \u0111\u00e1nh th\u1ee9c ni\u1ec1m \u0111am m\u00ea trong \u00f4ng. H\u01b0\u01a1ng v\u1ecb, m\u00f9i th\u01a1m n\u1ed3ng n\u00e0n tr\u01b0\u1ee3t qua \u0111\u1ea7u l\u01b0\u1ee1i l\u00e0 tr\u1ea3i nghi\u1ec7m v\u1ec1 th\u1ee9 c\u00e0 ph\u00ea say \u0111\u1eafm l\u00f2ng ng\u01b0\u1eddi m\u00e0 \u00f4ng ch\u01b0a t\u1eebng bi\u1ebft tr\u01b0\u1edbc \u0111\u00e2y. T\u00ecnh y\u00eau c\u00e0 ph\u00ea \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c kinh doanh trong \u00f4ng. \u00d4ng \u0111\u00e3 t\u1eeb b\u1ecf m\u1ed9t c\u00f4ng vi\u1ec7c t\u1ed1t, m\u1ed9t m\u1ee9c l\u01b0\u01a1ng cao \u1edf New York \u0111\u1ec3 ch\u1ea5p nh\u1eadn m\u1ee9c l\u01b0\u01a1ng th\u1ea5p \u1edf Doanh nghi\u1ec7p b\u00e9 n\u1eb1m th\u1ecb tr\u1ea5n nh\u1ecf Seattle. Ni\u1ec1m \u0111am m\u00ea m\u00e3nh li\u1ec7t \u0111\u00e3 th\u00f4i th\u00fac \u00f4ng r\u1eddi kh\u1ecfi \u0111i\u1ec3m an to\u00e0n \u0111\u1ec3 ch\u1ea5p nh\u1eadn nh\u1eefng kh\u00f3 kh\u0103n ph\u00eda tr\u01b0\u1edbc.<\/p>\n\n\n\n
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Ch\u1ec9 b\u1eb1ng tr\u00e1i tim ta m\u1edbi nh\u00ecn \u0111\u00fang \u0111\u01b0\u1ee3c v\u1ea1n v\u1eadt. Nh\u1eefng th\u1ee9 c\u1ed1t l\u00f5i \u0111\u1ec1u kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y b\u1eb1ng m\u1eaft th\u01b0\u1eddng<\/em><\/strong><\/span><\/p>\n

Antoine de Saint-Exupery, Ho\u00e0ng T\u1eed B\u00e9<\/em><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

M\u00ecnh th\u1eadt s\u1ef1 r\u1ea5t x\u00fac \u0111\u1ed9ng tr\u01b0\u1edbc s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00f3 kh\u0103n c\u1ee7a \u00f4ng. M\u1ed9t c\u1eadu b\u00e9 ngh\u00e8o kh\u1ed5 \u0111\u00e3 n\u1ed5 l\u1ef1c r\u1ea5t nhi\u1ec1u v\u01b0\u01a1n l\u00ean \u0111\u1ec3 c\u00f3 m\u1ed9t cu\u1ed9c s\u1ed1ng \u0111\u00e1ng m\u01a1 \u01b0\u1edbc trong x\u00e3 h\u1ed9i. Th\u1ebf nh\u01b0ng \u00f4ng l\u1ea1i t\u1eeb b\u1ecf t\u1ea5t c\u1ea3 \u0111\u1ec3 ch\u1ea1y theo nh\u1eefng g\u00ec con tim m\u00e1ch b\u1ea3o. \u0110\u00e3 c\u00f3 m\u1ea5y ai d\u00e1m ch\u1ea5p nh\u1eadn m\u1ea1o hi\u1ec3m v\u00e0 r\u1ee7i ro nh\u01b0 \u00f4ng.<\/p>\n

Cu\u1ed9c S\u1ed1ng Lu\u00f4n L\u00e0 Nh\u1eefng L\u1ef1a Ch\u1ecdn<\/h3>\n

Trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, ch\u00fang ta lu\u00f4n \u0111\u01b0\u1ee3c ch\u1ec9 b\u1ea3o t\u1eeb gia \u0111\u00ecnh, b\u1ea1n b\u00e8 h\u00e3y \u0111i tr\u00ean nh\u1eefng con \u0111\u01b0\u1eddng d\u1ec5 d\u00e0ng, l\u1ef1a ch\u1ecdn nh\u1eefng \u0111i\u1ec1u kh\u00f4n ngoan v\u00e0 an to\u00e0n. B\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1eb7t k\u1ef3 v\u1ecdng v\u00e0 th\u1eadt kh\u00f3 kh\u0103n \u0111\u1ec3 theo \u0111u\u1ed5i nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n. Nh\u01b0ng khi b\u1ea1n th\u1eadt s\u1ef1 tin t\u01b0\u1edfng v\u00e0o ch\u00ednh b\u1ea3n th\u00e2n, v\u00e0o gi\u1ea5c m\u01a1 c\u1ee7a ch\u00ednh m\u00ecnh, b\u1ea1n s\u1ebd l\u00e0m t\u1ea5t c\u1ea3 \u0111\u1ec3 bi\u1ebfn gi\u1ea5c m\u01a1 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c.<\/p>\n\n\n\n
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“Cu\u1ed9c s\u1ed1ng l\u00e0 m\u1ed9t chu\u1ed7i nh\u1eefng c\u00fa \u0111\u00e1nh su\u00fdt h\u1ecfng. Nh\u01b0ng \u0111a s\u1ed1 nh\u1eefng g\u00ec ch\u00fang ta cho l\u00e0 may m\u1eafn l\u1ea1i kh\u00f4ng h\u1ec1 do v\u1eadn may. May m\u1eafn ch\u1ec9 \u0111\u1ebfn n\u1ebfu ta bi\u1ebft n\u1eafm b\u1eaft t\u1eebng ng\u00e0y tr\u00f4i qua v\u00e0 ch\u1ea5p nh\u1eadn tr\u00e1ch nhi\u1ec7m v\u00ec t\u01b0\u01a1ng lai c\u1ee7a b\u1ea3n th\u00e2n. May m\u1eafn ch\u1ec9 \u0111\u1ebfn khi ta nh\u00ecn th\u1ea5y nh\u1eefng g\u00ec ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng nh\u00ecn th\u1ea5y, v\u00e0 theo \u0111u\u1ed5i ch\u00fang d\u00f9 ng\u01b0\u1eddi kh\u00e1c c\u00f3 n\u00f3i g\u00ec \u0111i ch\u0103ng n\u1eefa”<\/em><\/h4>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u1eefng kh\u00f3 kh\u0103n ph\u00eda tr\u01b0\u1edbc v\u00e0 nh\u1eefng th\u1eed th\u00e1ch \u0111ang ch\u1edd \u0111\u1ee3i<\/h2>\n

Trong s\u00e1ch d\u1ed1c h\u1ebft tr\u00e1i tim, Starbucks l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf b\u00e9. Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp Starbucks ch\u1ec9 c\u00f3 1 l\u00fd do duy nh\u1ea5t, h\u1ecd y\u00eau c\u00e0 ph\u00ea v\u00e0 tr\u00e0. H\u1ecd mong mu\u1ed1n Seattle \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn nh\u1eefng g\u00ec tuy\u1ec7t v\u1eddi nh\u1ea5t. Nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh t\u00e1o b\u1ea1o c\u1ee7a Schultz \u0111\u00e3 g\u1eb7p s\u1ef1 ph\u1ea3n \u0111\u1ed1i khi n\u00f3 \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi truy\u1ec1n th\u1ed1ng kinh doanh c\u1ee7a Starbucks. N\u00f3 kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn v\u00ec qu\u00e1 m\u1ea1o hi\u1ec3m v\u00e0 r\u1ee7i ro. \u00d4ng \u0111\u00e3 kh\u00f4ng n\u1ea3n l\u00f2ng, c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c v\u1edbi s\u1ef1 nhi\u1ec7t huy\u1ebft c\u1ee7a b\u1ea3n th\u00e2n. Kh\u00e1t khao bi\u1ebfn c\u00e0 ph\u00ea th\u00e0nh b\u1ea3n giao h\u01b0\u1edfng \u0111\u1ea7y giai \u0111i\u1ec7u c\u1ee7a ng\u01b0\u1eddi \u00dd \u0111\u1ebfn m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a n\u01b0\u1edbc M\u1ef9. \u00d4ng mong mu\u1ed1n t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00e2n M\u1ef9 s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1ec1 c\u00e0 ph\u00ea tuy\u1ec7t v\u1eddi t\u1eeb n\u01b0\u1edbc \u00dd, ch\u1ee9 kh\u00f4ng ph\u1ea3i th\u1ee9 th\u1ee9c u\u1ed1ng m\u00e0 h\u1ecd \u0111ang d\u00f9ng h\u00e0ng ng\u00e0y.<\/p>\n

Starbucks \u0111\u00e3 ch\u1ea5p nh\u1eadn nh\u1eefng \u00fd t\u01b0\u1edfng kinh doanh m\u1edbi m\u1ebb c\u1ee7a \u00f4ng. Th\u1ebf nh\u01b0ng s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u0169ng l\u1ea1i l\u00e0 m\u1ed9t m\u1ed1i lo ng\u1ea1i cho nh\u1eefng nh\u00e0 s\u00e1ng l\u1eadp. H\u1ecd d\u00e8 ch\u1eebng s\u1ee3 \u0111\u00e1nh m\u1ea5t \u0111i truy\u1ec1n th\u1ed1ng kinh doanh tr\u01b0\u1edbc \u0111\u00e2y. Nh\u1eefng c\u00e1ch nh\u00ecn nh\u1eadn kh\u00e1c nhau trong kinh doanh \u0111\u00e3 \u0111\u01b0a \u00f4ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh r\u1eddi kh\u1ecfi Starbucks v\u00e0 l\u1eadp ra II Giornale.<\/p>\n

S\u1ef1 Ch\u00e2n Th\u00e0nh \u0110\u00f4i Khi L\u1ea1i Hi\u1ec7u Qu\u1ea3 H\u01a1n M\u1ecdi K\u1ebf Ho\u1ea1ch Kinh Doanh<\/h3>\n

Vi\u1ec7c huy \u0111\u1ed9ng v\u1ed1n trong th\u1eddi gian \u0111\u1ea7u l\u00e0 vi\u1ec7c r\u1ea5t kh\u00f3 kh\u0103n m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng g\u1eb7p ph\u1ea3i. Schultz \u0111\u00e3 ph\u1ea3i g\u00f5 c\u1eeda h\u00e0ng tr\u0103m nh\u00e0 \u0111\u1ea7u t\u01b0. H\u1ecd h\u1ea7u nh\u01b0 \u0111\u1ec1u t\u1eeb ch\u1ed1i v\u1edbi th\u00e1i \u0111\u1ed9 tr\u1ecbnh th\u01b0\u1ee3ng xem th\u01b0\u1eddng. Ch\u1eb3ng c\u00f3 m\u1ea5y ai d\u00e1m ch\u1ea5p nh\u1eadn \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t canh b\u1ea1c l\u1edbn nhi\u1ec1u r\u1ee7i ro th\u1ebf.<\/p>\n

C\u00e1c b\u1ea1n tr\u1ebb \u0111ang c\u00f3 \u00fd \u0111\u1ecbnh kh\u1edfi nghi\u1ec7p s\u1ebd h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c kinh nghi\u1ec7m x\u01b0\u01a1ng m\u00e1u qua nh\u1eefng l\u1eddi t\u00e2m s\u1ef1 ch\u00e2n th\u00e0nh c\u1ee7a Schutlz. T\u1ef1 ho\u00e0i nghi v\u00e0 t\u1ef1 tin l\u00e0 2 m\u1eb7t c\u1ea3m x\u00fac v\u00e0 \u0111\u00f4i khi ch\u00fang ta c\u0169ng c\u1ea3m nh\u1eadn c\u1ea3 hai. B\u1ea1n c\u1ea3m th\u1ea5y b\u1ea5t an, lo l\u1eafng. Nh\u01b0ng d\u00f9 c\u00f3 kh\u00f3 kh\u0103n th\u1ebf n\u00e0o, b\u1ea1n v\u1eabn ph\u1ea3i duy tr\u00ec m\u1ed9t th\u00e1i \u0111\u1ed9 l\u1ea1c quan v\u00e0 v\u1ebb t\u1ef1 tin. B\u1ea1n ph\u1ea3i v\u1eefng tin v\u00e0o k\u1ebf ho\u1ea1ch c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n

S\u1ef1 ch\u00e2n th\u00e0nh, ni\u1ec1m \u0111am m\u00ea, v\u00e0 trung th\u1ef1c l\u00e0 nh\u1eefng c\u00e1i m\u00e0 Schultz \u0111\u00e3 cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 th\u1ea5y. \u0110\u00f3 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c k\u00eau g\u1ecdi huy \u0111\u1ed9ng v\u1ed1n. V\u1edbi nh\u1eefng n\u1ed5 l\u1ef1c kh\u00f4ng ng\u1eebng, \u00f4ng c\u0169ng \u0111\u00e3 k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c m\u1ee9c huy \u0111\u1ed9ng 1,65 tri\u1ec7u \u0111\u00f4 la, v\u01b0\u1ee3t m\u1ee9c 1,25 tri\u1ec7u \u0111\u00f4 la k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u.<\/p>\n

>> C\u00f3 l\u1ebd b\u1ea1n mu\u1ed1n xem th\u00eam 15 cu\u1ed1n s\u00e1ch kinh doanh hay nh\u1ea5t c\u00f3 S\u1ee8C M\u1ea0NH thay \u0111\u1ed5i \u0111\u1eddi b\u1ea1n<\/a><\/strong><\/p>\n

Mua L\u1ea1i Starbucks<\/h3>\n

\u0110\u1ebfn \u0111\u00e2y ph\u1ea3i n\u00f3i l\u00e0 Schultz r\u1ea5t c\u00f3 duy\u00ean v\u1edbi Starbucks. M\u1ed9t l\u1ea7n n\u1eefa, \u00f4ng l\u1ea1i c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111em Starbucks l\u1ea1i b\u00ean m\u00ecnh. Th\u1ebf nh\u01b0ng cu\u1ed9c s\u1ed1ng v\u1eabn lu\u00f4n c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc \u0111\u01b0\u1ee3c. M\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn \u0111\u00e3 mu\u1ed1n h\u1ea5t ch\u00e2n Schultz. \u00d4ng ta \u0111\u01b0a ra \u0111\u1ec1 \u00e1n kh\u00f4ng ph\u00e2n quy\u1ec1n s\u1edf h\u1eefu \u0111\u1ed3ng \u0111\u1ec1u cho c\u00e1c c\u1ed5 \u0111\u00f4ng. \u00d4ng ta mu\u1ed1n \u0111\u1ea3m b\u1ea3o ph\u1ea7n \u00f4ng v\u00e0 m\u1ed9t v\u00e0i ng\u01b0\u1eddi b\u1ea1n ph\u1ea7n h\u01a1n. Schultz \u0111\u00e3 r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1eeb ch\u1ed1i \u0111\u1ec1 \u00e1n. V\u00ec n\u00f3 ch\u1ec9 tr\u1ee5c l\u1ee3i cho nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn m\u00e0 hy sinh c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1ecf. \u00d4ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1ecf \u1ee7ng h\u1ed9 v\u00e0 \u0111\u00e3 huy \u0111\u1ed9ng th\u00eam \u0111\u01b0\u1ee3c 3,8 tri\u1ec7u \u0111\u00f4 la c\u1ea7n thi\u1ebft \u0111\u1ec3 mua Starbucks.<\/p>\n

“Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta c\u00f3 l\u00fac ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1eddi kh\u1eafc quan tr\u1ecdng nh\u01b0 th\u1ebf trong cu\u1ed9c s\u1ed1ng, khi nh\u1eefng gi\u1ea5c m\u01a1 c\u1ee7a ch\u00fang ta ch\u1ef1c ch\u1edd tan v\u1ee1. B\u1ea1n kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00f3. Nh\u01b0ng c\u00e1ch b\u1ea1n ph\u1ea3n \u1ee9ng l\u1ea1i ch\u00fang l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. H\u00e3y nh\u1edb \u0111i\u1ec1u c\u1ed1t y\u1ebfu nh\u1ea5t l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n: H\u00e3y t\u00e1o b\u1ea1o nh\u01b0ng ph\u1ea3i c\u00f4ng b\u1eb1ng. \u0110\u1eebng nh\u01b0\u1ee3ng b\u1ed9. N\u1ebfu nh\u1eefng ng\u01b0\u1eddi kh\u00e1c quanh b\u1ea1n c\u0169ng c\u00f3 l\u00f2ng ch\u00ednh tr\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng”<\/strong><\/em><\/p>\n

M\u1ed9t l\u1eddi ch\u1ec9 d\u1ea1y t\u1eadn t\u00ecnh v\u00e0 r\u1ea5t h\u1eefu \u00edch. M\u00ecnh v\u00e0 c\u00e1c b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n n\u00e0o s\u1ebd \u0111\u1ebfn. Nh\u01b0ng quan tr\u1ecdng v\u1eabn l\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a m\u00ecnh tr\u01b0\u1edbc nh\u1eefng s\u1ef1 ki\u1ec7n \u1ea5y. Nh\u1eefng l\u00fac kh\u00f3 kh\u0103n nh\u1ea5t l\u00e0 l\u00fac s\u1ee9c m\u1ea1nh c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c th\u1eed l\u1eeda.<\/p>\n

S\u1ef1 T\u00e1i \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u Starbucks<\/h2>\n

\u00d4ng d\u00e0nh 2\/3 cu\u1ed1n s\u00e1ch \u0111\u1ec3 k\u1ec3 v\u1ec1 qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Starbucks n\u1ed5i ti\u1ebfng ng\u00e0y nay. \u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u00f4ng \u0111\u00e3 k\u00eau g\u1ecdi huy \u0111\u1ed9ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. \u0110\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng. \u00d4ng thu\u00ea v\u1ec1 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kinh nghi\u1ec7m. \u00d4ng kh\u00f4ng e s\u1ee3 nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi h\u01a1n, kh\u00f4ng e ng\u1ea1i s\u1ef1 ch\u00ednh tr\u1ef1c trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p. \u0110\u1ea7u t\u01b0 m\u1edf r\u1ed9ng x\u01b0\u1edfng rang m\u1edbi. \u0110\u1ea7u t\u01b0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n.<\/p>\n

Starbucks l\u00e0 c\u00f4ng ty kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh. \u00d4ng kh\u00f4ng mu\u1ed1n \u0111\u00e1nh m\u1ea5t kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng trong ng\u00e0nh b\u00e1n l\u1ebb. M\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ec1u l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n ri\u00eang c\u1ee7a c\u00f4ng ty. \u00d4ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng. Thi\u1ebft k\u1ebf c\u00e1 t\u00ednh \u0111\u1ec3 tr\u00e1nh vi\u1ec7c r\u1eadp khu\u00f4n nh\u00e0m ch\u00e1n. Ng\u01b0\u1eddi ta \u0111\u1ebfn v\u1edbi Starbucks \u0111\u1ec3 th\u01b0 gi\u1ea3n, gi\u1ea3i lao trong chu\u1ed7i ng\u00e0y b\u1eadn r\u1ed9n \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c. M\u1ed9t n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.<\/p>\n

Nh\u00e2n Vi\u00ean Lu\u00f4n \u0110\u01b0\u1ee3c Quan T\u00e2m V\u00e0 T\u00f4n Tr\u1ecdng<\/h3>\n

B\u1ed1 \u00f4ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u1ea7n m\u1eabn. \u00d4ng ch\u1eb3ng c\u00f3 ti\u1ec1n ti\u1ebft ki\u1ec7m hay l\u01b0\u01a1ng h\u01b0u. \u00d4ng kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u00e0nh cho m\u00ecnh khi \u00f4ng x\u1ee9ng \u0111\u00e1ng. Ch\u00ednh v\u00ec nh\u1eefng \u0111au th\u01b0\u01a1ng m\u1ea5t m\u00e1t \u1ea5y, Schultz lu\u00f4n n\u1ed5 l\u1ef1c \u0111\u1ec3 bi\u1ebfn Starbucks th\u00e0nh m\u1eabu c\u00f4ng ty m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c v\u00e0 c\u1ed1ng hi\u1ebfn. \u00d4ng x\u00e2y d\u1ef1ng s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi Starbucks. C\u00e1ch duy nh\u1ea5t gi\u00fap gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb h\u1ecd l\u00e0 lu\u00f4n ch\u00e2n th\u00e0nh. \u00d4ng chia s\u1ebb c\u00e1c ho\u1ea1ch \u0111\u1ecbnh, ni\u1ec1m vui v\u1edbi h\u1ecd. Lu\u00f4n l\u00e0m \u0111\u00fang nh\u1eefng g\u00ec \u0111\u00e3 n\u00f3i. \u00d4ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i y t\u1ebf t\u1ed1t cho nh\u00e2n vi\u00ean. \u0110\u1ea5y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi Starbucks. Nh\u00e2n vi\u00ean lu\u00f4n n\u1eafm r\u00f5 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty.<\/p>\n

H\u01a1n ai h\u1ebft, \u00f4ng hi\u1ec3u r\u00f5 nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u00f3p ph\u1ea7n trong vi\u1ec7c \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. \u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Starbucks ng\u00e0y h\u00f4m nay.<\/p>\n

L\u00ean Ph\u1ed1 Wall<\/h3>\n

C\u1ed5 phi\u1ebfu Starbucks \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean NASDAQ v\u00e0o ng\u00e0y 26\/6\/1992. Th\u00e0nh c\u00f4ng tr\u00ean ph\u1ed1 Wall \u0111\u00e3 gi\u00fap cho Starbucks k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c th\u00eam \u0111\u1ea7u t\u01b0. Starbucks c\u1ea5t c\u00e1nh bay xa, kh\u00f4ng ch\u1ec9 \u1edf M\u1ef9 m\u00e0 c\u00f2n \u0111\u1ebfn nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n

Starbucks \u0111\u00e3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c. \u00d4ng kh\u00f4ng b\u1ecf h\u00e0ng tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 ch\u1ea1y theo c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, tr\u01b0\u1eddng t\u1ed3n nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u1ea3 tr\u00e1i tim. Starbucks lu\u00f4n bi\u1ebft c\u00e1ch l\u00e0m m\u1edbi m\u00ecnh. T\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c s\u00e1ng t\u1ea1o ra c\u00e1c th\u1ee9c u\u1ed1ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch. Nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang.<\/p>\n

L\u00f2ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua t\u1eebng kh\u00e1ch h\u00e0ng. \u0110\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t b\u1edfi c\u00e1c nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. M\u1ed7i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng.<\/p>\n

“Ti\u1ec1n kh\u00f4ng ph\u1ea3i v\u1ea5n \u0111\u1ec1. V\u1ea5n \u0111\u1ec1 l\u00e0 theo \u0111u\u1ed5i gi\u1ea5c m\u01a1 m\u00e0 ng\u01b0\u1eddi kh\u00e1c cho r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. T\u00ecm c\u00e1ch chia s\u1ebb l\u1ea1i, cho nh\u00e2n vi\u00ean, cho kh\u00e1ch h\u00e0ng v\u00e0 cho c\u1ed9ng \u0111\u1ed3ng”<\/h4>\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 Schultz mu\u1ed1n truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc. Starbucks l\u00e0 m\u1ed9t b\u1eb1ng ch\u1ee9ng s\u1ed1ng. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh b\u1eb1ng \u0111am m\u00ea, ph\u00e1t tri\u1ec3n c\u00e1c gi\u00e1 tr\u1ecb tinh th\u1ea7n v\u00e0 v\u1eabn thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n

“D\u1ed1c H\u1ebft Tr\u00e1i Tim” kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch d\u1ea1y v\u1ec1 kinh doanh. N\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ri\u00eang v\u1ec1 Starbucks. M\u1ed9t cu\u1ed1n s\u00e1ch nh\u01b0 ti\u1ebfp th\u00eam d\u0169ng kh\u00ed cho ng\u01b0\u1eddi \u0111\u1ecdc. Ch\u00fang ta h\u00e3y d\u00e1m m\u01a1 v\u1ec1 nh\u1eefng gi\u1ea5c m\u01a1 l\u1edbn. D\u00e1m th\u00e0nh c\u00f4ng v\u00e0 c\u1ea3 d\u00e1m th\u1ea5t b\u1ea1i. Ti\u1ebfp t\u1ee5c l\u00e0m theo tr\u00e1i tim m\u00ecnh ngay c\u1ea3 khi g\u1eb7p nhi\u1ec1u s\u1ef1 ph\u1ea3n \u0111\u1ed1i ch\u1ebf gi\u1ec5u. M\u00ecnh v\u00e0 c\u00e1c b\u1ea1n, ai c\u0169ng c\u00f3 nh\u1eefng m\u01a1 \u01b0\u1edbc c\u1ee7a ch\u00ednh m\u00ecnh. D\u00f9 b\u00e9 hay l\u1edbn lao th\u00ec c\u0169ng l\u00e0 nh\u1eefng \u01b0\u1edbc m\u01a1 t\u1eeb t\u1eadn trong tr\u00e1i tim. V\u00e0 c\u00e1i g\u00ec xu\u1ea5t ph\u00e1t t\u1eeb tr\u00e1i tim s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c tr\u00e1i tim.<\/p>\n

>> D\u1ed1c h\u1ebft tr\u00e1i tim – m\u1ed9t cu\u1ed1n s\u00e1ch x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c n\u1eb1m tr\u00ean k\u1ec7 s\u00e1ch c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1edf h\u1eefu cu\u1ed1n s\u00e1ch n\u00e0y t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

D\u1ed1c h\u1ebft tr\u00e1i tim l\u00e0 m\u1ed9t l\u1eddi t\u00e2m t\u00ecnh k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a Howard Schultz, ng\u01b0\u1eddi \u0111\u00e3 d\u1eabn d\u1eaft Starbucks \u0111\u1ebfn nh\u1eefng th\u00e0nh c\u00f4ng ng\u00e0y h\u00f4m nay,<\/p>\n","protected":false},"author":155708572,"featured_media":2061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[433939149],"tags":[],"_links":{"self":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2040"}],"collection":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/users\/155708572"}],"replies":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/comments?post=2040"}],"version-history":[{"count":0,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media\/2061"}],"wp:attachment":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media?parent=2040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/categories?post=2040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/tags?post=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}