“Nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta c\u00f3 l\u00fac ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1eddi kh\u1eafc quan tr\u1ecdng nh\u01b0 th\u1ebf trong cu\u1ed9c s\u1ed1ng, khi nh\u1eefng gi\u1ea5c m\u01a1 c\u1ee7a ch\u00fang ta ch\u1ef1c ch\u1edd tan v\u1ee1. B\u1ea1n kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng cho c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u00f3. Nh\u01b0ng c\u00e1ch b\u1ea1n ph\u1ea3n \u1ee9ng l\u1ea1i ch\u00fang l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. H\u00e3y nh\u1edb \u0111i\u1ec1u c\u1ed1t y\u1ebfu nh\u1ea5t l\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n: H\u00e3y t\u00e1o b\u1ea1o nh\u01b0ng ph\u1ea3i c\u00f4ng b\u1eb1ng. \u0110\u1eebng nh\u01b0\u1ee3ng b\u1ed9. N\u1ebfu nh\u1eefng ng\u01b0\u1eddi kh\u00e1c quanh b\u1ea1n c\u0169ng c\u00f3 l\u00f2ng ch\u00ednh tr\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng”<\/strong><\/em><\/p>\nM\u1ed9t l\u1eddi ch\u1ec9 d\u1ea1y t\u1eadn t\u00ecnh v\u00e0 r\u1ea5t h\u1eefu \u00edch. M\u00ecnh v\u00e0 c\u00e1c b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c nh\u1eefng kh\u00f3 kh\u0103n n\u00e0o s\u1ebd \u0111\u1ebfn. Nh\u01b0ng quan tr\u1ecdng v\u1eabn l\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a m\u00ecnh tr\u01b0\u1edbc nh\u1eefng s\u1ef1 ki\u1ec7n \u1ea5y. Nh\u1eefng l\u00fac kh\u00f3 kh\u0103n nh\u1ea5t l\u00e0 l\u00fac s\u1ee9c m\u1ea1nh c\u1ee7a ch\u00fang ta \u0111\u01b0\u1ee3c th\u1eed l\u1eeda.<\/p>\n
S\u1ef1 T\u00e1i \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u Starbucks<\/h2>\n
\u00d4ng d\u00e0nh 2\/3 cu\u1ed1n s\u00e1ch \u0111\u1ec3 k\u1ec3 v\u1ec1 qu\u00e1 tr\u00ecnh t\u00e1i \u0111\u1ecbnh v\u1ecb, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Starbucks n\u1ed5i ti\u1ebfng ng\u00e0y nay. \u0110\u1ec3 t\u0103ng tr\u01b0\u1edfng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u00f4ng \u0111\u00e3 k\u00eau g\u1ecdi huy \u0111\u1ed9ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. \u0110\u1ea7u t\u01b0 \u0111\u1ec3 \u0111\u00f3n \u0111\u1ea7u t\u0103ng tr\u01b0\u1edfng. \u00d4ng thu\u00ea v\u1ec1 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd kinh nghi\u1ec7m. \u00d4ng kh\u00f4ng e s\u1ee3 nh\u1eefng ng\u01b0\u1eddi gi\u1ecfi h\u01a1n, kh\u00f4ng e ng\u1ea1i s\u1ef1 ch\u00ednh tr\u1ef1c trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p. \u0110\u1ea7u t\u01b0 m\u1edf r\u1ed9ng x\u01b0\u1edfng rang m\u1edbi. \u0110\u1ea7u t\u01b0 c\u01a1 s\u1edf v\u1eadt ch\u1ea5t \u0111\u1ec3 t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n.<\/p>\n
Starbucks l\u00e0 c\u00f4ng ty kh\u00f4ng ch\u1ea5p nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n kinh doanh. \u00d4ng kh\u00f4ng mu\u1ed1n \u0111\u00e1nh m\u1ea5t kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi th\u00e0nh c\u00f4ng trong ng\u00e0nh b\u00e1n l\u1ebb. M\u1ed7i c\u1eeda h\u00e0ng \u0111\u1ec1u l\u00e0 nh\u1eefng t\u00e0i s\u1ea3n ri\u00eang c\u1ee7a c\u00f4ng ty. \u00d4ng r\u1ea5t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng. Thi\u1ebft k\u1ebf c\u00e1 t\u00ednh \u0111\u1ec3 tr\u00e1nh vi\u1ec7c r\u1eadp khu\u00f4n nh\u00e0m ch\u00e1n. Ng\u01b0\u1eddi ta \u0111\u1ebfn v\u1edbi Starbucks \u0111\u1ec3 th\u01b0 gi\u1ea3n, gi\u1ea3i lao trong chu\u1ed7i ng\u00e0y b\u1eadn r\u1ed9n \u00e1p l\u1ef1c c\u00f4ng vi\u1ec7c. M\u1ed9t n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.<\/p>\n
Nh\u00e2n Vi\u00ean Lu\u00f4n \u0110\u01b0\u1ee3c Quan T\u00e2m V\u00e0 T\u00f4n Tr\u1ecdng<\/h3>\n
B\u1ed1 \u00f4ng l\u00e0 m\u1ed9t ng\u01b0\u1eddi lao \u0111\u1ed9ng c\u1ea7n m\u1eabn. \u00d4ng ch\u1eb3ng c\u00f3 ti\u1ec1n ti\u1ebft ki\u1ec7m hay l\u01b0\u01a1ng h\u01b0u. \u00d4ng kh\u00f4ng th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed d\u00e0nh cho m\u00ecnh khi \u00f4ng x\u1ee9ng \u0111\u00e1ng. Ch\u00ednh v\u00ec nh\u1eefng \u0111au th\u01b0\u01a1ng m\u1ea5t m\u00e1t \u1ea5y, Schultz lu\u00f4n n\u1ed5 l\u1ef1c \u0111\u1ec3 bi\u1ebfn Starbucks th\u00e0nh m\u1eabu c\u00f4ng ty m\u00e0 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c v\u00e0 c\u1ed1ng hi\u1ebfn. \u00d4ng x\u00e2y d\u1ef1ng s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi Starbucks. C\u00e1ch duy nh\u1ea5t gi\u00fap gi\u00e0nh \u0111\u01b0\u1ee3c ni\u1ec1m tin t\u1eeb h\u1ecd l\u00e0 lu\u00f4n ch\u00e2n th\u00e0nh. \u00d4ng chia s\u1ebb c\u00e1c ho\u1ea1ch \u0111\u1ecbnh, ni\u1ec1m vui v\u1edbi h\u1ecd. Lu\u00f4n l\u00e0m \u0111\u00fang nh\u1eefng g\u00ec \u0111\u00e3 n\u00f3i. \u00d4ng \u0111\u01b0a ra c\u00e1c ch\u00ednh s\u00e1ch ph\u00fac l\u1ee3i y t\u1ebf t\u1ed1t cho nh\u00e2n vi\u00ean. \u0110\u1ea5y c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 g\u1eafn k\u1ebft nh\u00e2n vi\u00ean v\u1edbi Starbucks. Nh\u00e2n vi\u00ean lu\u00f4n n\u1eafm r\u00f5 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty.<\/p>\n
H\u01a1n ai h\u1ebft, \u00f4ng hi\u1ec3u r\u00f5 nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi g\u00f3p ph\u1ea7n trong vi\u1ec7c \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00f4ng ty. \u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Starbucks ng\u00e0y h\u00f4m nay.<\/p>\n
L\u00ean Ph\u1ed1 Wall<\/h3>\n
C\u1ed5 phi\u1ebfu Starbucks \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft tr\u00ean NASDAQ v\u00e0o ng\u00e0y 26\/6\/1992. Th\u00e0nh c\u00f4ng tr\u00ean ph\u1ed1 Wall \u0111\u00e3 gi\u00fap cho Starbucks k\u00eau g\u1ecdi \u0111\u01b0\u1ee3c th\u00eam \u0111\u1ea7u t\u01b0. Starbucks c\u1ea5t c\u00e1nh bay xa, kh\u00f4ng ch\u1ec9 \u1edf M\u1ef9 m\u00e0 c\u00f2n \u0111\u1ebfn nhi\u1ec1u n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n
Starbucks \u0111\u00e3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c. \u00d4ng kh\u00f4ng b\u1ecf h\u00e0ng tri\u1ec7u \u0111\u00f4 la \u0111\u1ec3 ch\u1ea1y theo c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, tr\u01b0\u1eddng t\u1ed3n nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u1ea3 tr\u00e1i tim. Starbucks lu\u00f4n bi\u1ebft c\u00e1ch l\u00e0m m\u1edbi m\u00ecnh. T\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c s\u00e1ng t\u1ea1o ra c\u00e1c th\u1ee9c u\u1ed1ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi y\u00eau th\u00edch. Nh\u01b0ng v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang.<\/p>\n
L\u00f2ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua t\u1eebng kh\u00e1ch h\u00e0ng. \u0110\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t b\u1edfi c\u00e1c nh\u00e2n vi\u00ean th\u00f4ng qua c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. M\u1ed7i nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng.<\/p>\n
“Ti\u1ec1n kh\u00f4ng ph\u1ea3i v\u1ea5n \u0111\u1ec1. V\u1ea5n \u0111\u1ec1 l\u00e0 theo \u0111u\u1ed5i gi\u1ea5c m\u01a1 m\u00e0 ng\u01b0\u1eddi kh\u00e1c cho r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. T\u00ecm c\u00e1ch chia s\u1ebb l\u1ea1i, cho nh\u00e2n vi\u00ean, cho kh\u00e1ch h\u00e0ng v\u00e0 cho c\u1ed9ng \u0111\u1ed3ng”<\/h4>\n
\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 Schultz mu\u1ed1n truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc. Starbucks l\u00e0 m\u1ed9t b\u1eb1ng ch\u1ee9ng s\u1ed1ng. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh b\u1eb1ng \u0111am m\u00ea, ph\u00e1t tri\u1ec3n c\u00e1c gi\u00e1 tr\u1ecb tinh th\u1ea7n v\u00e0 v\u1eabn thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn.<\/p>\n
“D\u1ed1c H\u1ebft Tr\u00e1i Tim” kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t cu\u1ed1n s\u00e1ch d\u1ea1y v\u1ec1 kinh doanh. N\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ri\u00eang v\u1ec1 Starbucks. M\u1ed9t cu\u1ed1n s\u00e1ch nh\u01b0 ti\u1ebfp th\u00eam d\u0169ng kh\u00ed cho ng\u01b0\u1eddi \u0111\u1ecdc. Ch\u00fang ta h\u00e3y d\u00e1m m\u01a1 v\u1ec1 nh\u1eefng gi\u1ea5c m\u01a1 l\u1edbn. D\u00e1m th\u00e0nh c\u00f4ng v\u00e0 c\u1ea3 d\u00e1m th\u1ea5t b\u1ea1i. Ti\u1ebfp t\u1ee5c l\u00e0m theo tr\u00e1i tim m\u00ecnh ngay c\u1ea3 khi g\u1eb7p nhi\u1ec1u s\u1ef1 ph\u1ea3n \u0111\u1ed1i ch\u1ebf gi\u1ec5u. M\u00ecnh v\u00e0 c\u00e1c b\u1ea1n, ai c\u0169ng c\u00f3 nh\u1eefng m\u01a1 \u01b0\u1edbc c\u1ee7a ch\u00ednh m\u00ecnh. D\u00f9 b\u00e9 hay l\u1edbn lao th\u00ec c\u0169ng l\u00e0 nh\u1eefng \u01b0\u1edbc m\u01a1 t\u1eeb t\u1eadn trong tr\u00e1i tim. V\u00e0 c\u00e1i g\u00ec xu\u1ea5t ph\u00e1t t\u1eeb tr\u00e1i tim s\u1ebd \u0111\u1ebfn \u0111\u01b0\u1ee3c tr\u00e1i tim.<\/p>\n
>> D\u1ed1c h\u1ebft tr\u00e1i tim – m\u1ed9t cu\u1ed1n s\u00e1ch x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c n\u1eb1m tr\u00ean k\u1ec7 s\u00e1ch c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1edf h\u1eefu cu\u1ed1n s\u00e1ch n\u00e0y t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"D\u1ed1c h\u1ebft tr\u00e1i tim l\u00e0 m\u1ed9t l\u1eddi t\u00e2m t\u00ecnh k\u1ec3 v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a Howard Schultz, ng\u01b0\u1eddi \u0111\u00e3 d\u1eabn d\u1eaft Starbucks \u0111\u1ebfn nh\u1eefng th\u00e0nh c\u00f4ng ng\u00e0y h\u00f4m nay,<\/p>\n","protected":false},"author":155708572,"featured_media":2061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[433939149],"tags":[],"_links":{"self":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2040"}],"collection":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/users\/155708572"}],"replies":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/comments?post=2040"}],"version-history":[{"count":0,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media\/2061"}],"wp:attachment":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media?parent=2040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/categories?post=2040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/tags?post=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}