{"id":2824,"date":"2020-03-20T11:47:19","date_gmt":"2020-03-20T04:47:19","guid":{"rendered":"http:\/\/hoclamgiau.vn\/?p=2824"},"modified":"2020-04-13T18:19:06","modified_gmt":"2020-04-13T11:19:06","slug":"cach-viet-bai-pr-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/hoclamgiau.vn\/cach-viet-bai-pr-cho-doanh-nghiep\/","title":{"rendered":"[T\u1ed5ng h\u1ee3p] C\u00e1ch vi\u1ebft b\u00e0i PR cho doanh nghi\u1ec7p D\u1ec4 L\u00c0M v\u00e0 hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

B\u1ea1n c\u00f3 bi\u1ebft <\/span>c\u00e1ch vi\u1ebft b\u00e0i pr cho doanh nghi\u1ec7p <\/b>nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t hay kh\u00f4ng? Nh\u1eefng h\u01b0\u1edbng d\u1eabn vi\u1ebft b\u00e0i pr m\u00e0 b\u1ea1n \u0111\u00e3 t\u1eebng bi\u1ebft kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t. \u0110\u00f3n xem h\u01b0\u1edbng d\u1eabn vi\u1ebft b\u00e0i pr th\u1eadt chuy\u00ean nghi\u1ec7p tr\u00ean hoclamgiau<\/a>.<\/span><\/span><\/p>\n

1. Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi vi\u1ebft<\/b><\/span><\/h2>\n

1.1 N\u1eafm r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft<\/b><\/span><\/h3>\n

B\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau m\u00e0 b\u00e0i vi\u1ebft c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft. B\u00e0i vi\u1ebft Pr n\u00e0y s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i khi b\u00e1n h\u00e0ng, gi\u1edbi thi\u1ec7u b\u1ed9 m\u00e1y c\u1ee7a doanh nghi\u1ec7p hay x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.\u00a0<\/span><\/p>\n

T\u1ea5t c\u1ea3 m\u1ee5c \u0111\u00edch n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea ra. S\u1ebd c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u00e0 m\u1ed9t b\u00e0i vi\u1ebft Pr c\u1ea7n \u0111\u00e1p \u1ee9ng nhi\u1ec1u h\u01a1n m\u1ed9t m\u1ee5c ti\u00eau. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0o quan tr\u1ecdng v\u00e0 m\u1ee5c ti\u00eau n\u00e0o k\u00e9m quan tr\u1ecdng h\u01a1n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m quan tr\u1ecdng.<\/span><\/p>\n

1.2 Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 b\u00e0i vi\u1ebft nh\u1eafm \u0111\u1ebfn<\/b><\/span><\/h3>\n

Tr\u01b0\u1edbc khi vi\u1ebft b\u00e0i, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ee7 y\u1ebfu m\u00e0 m\u00ecnh c\u1ea7n nh\u1eafm \u0111\u1ebfn l\u00e0 ai. B\u1ea1n c\u1ea7n n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 m\u00ecnh c\u1ea7n nh\u1eafm \u0111\u1ebfn nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch. \u0110\u1eebng n\u00ean c\u1ed1 g\u1eafng v\u00e0o vi\u1ec7c c\u1ed1 g\u1eafng l\u00e0m h\u00e0i l\u00f2ng t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ecdc gi\u1ea3. Thay v\u00e0o \u0111\u00f3, b\u1ea1n c\u1ea7n nh\u1eafm \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng chi\u1ebfm s\u1ed1 \u0111\u00f4ng ho\u1eb7c t\u1eadp \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd mang \u0111\u1ebfn l\u1ee3i \u00edch t\u1ed1t nh\u1ea5t cho doanh nghi\u1ec7p.<\/span><\/p>\n

\"b\u00e0i
b\u00e0i vi\u1ebft PR tr\u00ean b\u00e1o ch\u00ed<\/figcaption><\/figure>\n

>> B\u1ea1n c\u00f3 mu\u1ed1n xem th\u00eam H\u1ecdc Content Marketing \u1ede \u0110\u00e2u Hi\u1ec7u Qu\u1ea3 v\u00e0 CHIA S\u1eba v\u1ec1 vi\u1ec7c h\u1ecdc<\/a><\/strong><\/span><\/p>\n

M\u1ed7i m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng m\u1ed1i quan t\u00e2m kh\u00e1c nhau. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n c\u1ea7n vi\u1ebft sao cho \u0111\u00e1nh tr\u00fang v\u00e0o t\u00e2m l\u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng l\u1eadp lu\u1eadn th\u1eadt ch\u1eb7t ch\u1ebd.<\/span><\/p>\n

2. Nghi\u00ean c\u1ee9u th\u00f4ng tin c\u1ee7a \u0111\u1ed1i th\u1ee7<\/b><\/span><\/h2>\n

M\u1ed9t vi\u1ec7c \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi vi\u1ebft n\u1ed9i dung pr cho doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 t\u00ecm hi\u1ec3u c\u00e1c b\u00e0i vi\u1ebft t\u01b0\u01a1ng \u0111\u01b0\u01a1ng c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1eef l\u1ea1i nh\u1eefng \u00fd hay c\u1ee7a \u0111\u1ed1i th\u1ee7 v\u00e0 s\u1eed d\u1ee5ng l\u1ea1i, k\u1ebft h\u1ee3p th\u00eam nh\u1eefng \u00fd m\u1edbi c\u1ee7a ch\u00ednh b\u1ea1n \u0111\u1ec3 b\u00e0i vi\u1ebft th\u1eadt h\u1ea5p d\u1eabn.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u00ecm hi\u1ec3u t\u01b0 li\u1ec7u t\u1eeb \u0111\u1ed1i th\u1ee7, b\u1ea1n n\u00ean m\u1edf r\u1ed9ng h\u01a1n \u0111\u1ebfn nh\u1eefng \u00fd t\u01b0\u1edfng hay kh\u00e1c trong c\u1ed9ng \u0111\u1ed3ng nh\u01b0 c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c m\u1ea9u chuy\u1ec7n hay.<\/span><\/p>\n

B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ch\u1ea5t li\u1ec7u n\u00e0y \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung tuy\u1ec7t v\u1eddi.<\/span><\/p>\n

3. T\u1ea1o \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd<\/b><\/span><\/h2>\n

H\u00e0ng ng\u00e0y ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec1u ph\u1ea3i ti\u1ebfp x\u00fac v\u1edbi r\u1ea5t nhi\u1ec1u th\u00f4ng tin tr\u00ean kh\u00f4ng gian m\u1ea1ng. Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 l\u01b0\u1ee3ng th\u00f4ng tin xu\u1ea5t hi\u1ec7n r\u1ea5t nhi\u1ec1u th\u00ec vi\u1ec7c \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng quan tr\u1ecdng. H\u00e3y c\u1ed1 g\u1eafng \u0111\u1ec3 l\u1ea1i nh\u1eefng \u1ea5n t\u01b0\u1ee3ng th\u1eadt t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n t\u1eadp trung v\u00e0o khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng nh\u1eefng c\u00e2u h\u1ecfi mang t\u00ednh g\u1ee3i \u00fd, s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u c\u1ea3m th\u00e1n, nh\u1eefng ng\u00f4n t\u1eeb m\u1ea1nh m\u1ebd, bi\u1ec7n ph\u00e1p so s\u00e1nh, bi\u1ec7n ph\u00e1p c\u00e2u h\u1ecfi tu t\u1eeb c\u00f3 th\u1ec3 t\u1ea1o n\u00ean nh\u1eefng c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1ch bi\u1ec7n ph\u00e1p nh\u01b0 c\u00e2u h\u1ecfi tu t\u1eeb, ph\u00e9p \u1ea9n d\u1ee5, ph\u00e9p so s\u00e1nh nh\u1eb1m gi\u00fap b\u00e0i vi\u1ebft tr\u1edf n\u00ean thu h\u00fat h\u01a1n.<\/span><\/p>\n

4. \u0110\u1eb7t ti\u00eau \u0111\u1ec1 th\u1eadt thu h\u00fat<\/b><\/span><\/h2>\n

M\u1ed9t ti\u00eau \u0111\u1ec1 th\u1eadt thu h\u00fat l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t b\u00e0i vi\u1ebft Pr th\u1eadt th\u00e0nh c\u00f4ng. M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 khi\u1ebfn c\u00e1c b\u00e0i vi\u1ebft PR doanh nghi\u1ec7p kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa \u00fd nhi\u1ec1u b\u1edfi ch\u00ednh ti\u00eau \u0111\u1ec1 c\u1ee7a b\u00e0i vi\u1ebft. C\u00e1c th\u1ee7 ph\u00e1p t\u00e2m l\u00fd c\u1ea7n \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00e0o vi\u1ec7c \u0111\u1eb7t ti\u00eau \u0111\u1ec1.\u00a0<\/span><\/p>\n

Vd: Hi\u1ec3u nhanh v\u1ec1 b\u1ea5t \u0111\u1ed9ng s\u1ea3n ch\u1ec9 trong 5 b\u01b0\u1edbc.<\/span><\/p>\n

D\u1ea1ng ti\u00eau \u0111\u1ec1 n\u00e0y \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd mu\u1ed1n ti\u1ebft ki\u1ec7m th\u1eddi gian c\u1ee7a \u0111\u1ecdc gi\u1ea3. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ch\u00fa \u00fd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00fang nh\u1eefng g\u00ec m\u00e0 ti\u00eau \u0111\u1ec1 \u0111\u00e3 n\u00eau. N\u1ebfu vi\u1ebft ti\u00eau \u0111\u1ec1 theo d\u1ea1ng \u201ctreo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3\u201d nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd g\u00e2y ra s\u1ef1 gi\u1eadn d\u1eef t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

5. T\u00ecm hi\u1ec3u xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/b><\/span><\/h2>\n

Th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n lu\u00f4n thay \u0111\u1ed5i, m\u1ed9t b\u00e0i vi\u1ebft pr hay v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y c\u00f3 th\u1ec3 tr\u1edf n\u00ean l\u1ed7i th\u1eddi ch\u1ec9 \u00edt l\u00e2u sau \u0111\u00f3. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi s\u00e1ng t\u1ea1o n\u1ed9i dung. C\u00f3 nh\u1eefng ch\u1ee7 \u0111\u1ec1 theo trends r\u1ea5t \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb ph\u00eda \u0111\u1ed9c gi\u1ea3. N\u1ebfu nh\u01b0 b\u1ea1n n\u1eafm b\u1eaft \u0111\u1ee9ng trends v\u00e0 v\u1eadn d\u1ee5ng m\u1ed9t c\u00e1ch tinh t\u1ebf v\u00e0o b\u00e0i vi\u1ebft s\u1ebd mang \u0111\u1ebfn s\u1ef1 h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u00f4ng qua c\u00f4ng c\u1ee5 n\u1ed5i ti\u1ebfng google trends.<\/span><\/p>\n

6. Th\u1ef1c hi\u1ec7n vi\u1ebft b\u00e0i<\/b><\/span><\/h2>\n

6.1 L\u1eadp d\u00e0n \u00fd s\u01a1 b\u1ed9 cho b\u00e0i vi\u1ebft<\/b><\/span><\/h3>\n

Th\u00f3i quen l\u1eadp d\u00e0n \u00fd s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 vi\u1ebft m\u1ed9t b\u00e0i vi\u1ebft Pr cho doanh nghi\u1ec7p. D\u00e0n \u00fd c\u1ea7n n\u00eau r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng \u00fd ch\u00ednh, quan tr\u1ecdng v\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u00fang theo t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. H\u01a1n n\u1eefa, d\u00e0n \u00fd c\u1ea7n c\u00f3 nh\u1eefng ph\u1ea7n b\u00e1m s\u00e1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a b\u00e0i vi\u1ebft, kh\u00f4ng n\u00ean \u0111\u1ec3 d\u00e0n \u00fd \u0111i qu\u00e1 xa kh\u1ecfi m\u1ee5c ti\u00eau ban \u0111\u1ea7u.<\/span><\/p>\n

C\u00e1ch \u0111\u1eb7t t\u00ean cho \u0111\u1ec1 m\u1ee5c ph\u1ea3i r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn v\u00e0 t\u00f3m t\u1eaft \u0111\u01b0\u1ee3c n\u1ed9i dung ch\u00ednh y\u00eau trong \u0111o\u1ea1n v\u0103n \u0111\u00f3.\u00a0<\/span><\/p>\n

6.2 \u1ee8ng d\u1ee5ng c\u00e1c c\u00f4ng th\u1ee9c vi\u1ebft b\u00e0i Pr<\/b><\/span><\/h3>\n

Sau b\u01b0\u1edbc th\u1ef1c hi\u1ec7n l\u1eadp d\u00e0n \u00fd, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u00e0o vi\u1ec7c vi\u1ebft b\u00e0i. B\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c m\u1eabu content marketing v\u00e0o c\u00f4ng \u0111o\u1ea1n n\u00e0y bao g\u1ed3m:\u00a0<\/span><\/p>\n

M\u1eabu content d\u1ea1ng PAS<\/span><\/p>\n

M\u1eabu content BAB<\/span><\/p>\n

Content 4U,…<\/span><\/p>\n

C\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1c m\u1eabu content cho b\u1ea1n ch\u1ecdn l\u1ef1a. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n l\u01b0u \u00fd kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng r\u1eadp khu\u00f4n b\u1ea5t k\u1ef3 m\u1ed9t m\u1eabu content n\u00e0o m\u00e0 c\u1ea7n bi\u1ebfn \u0111\u1ed5i ch\u00fang linh ho\u1ea1t theo ng\u1eef c\u1ea3nh, m\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i vi\u1ebft.<\/span><\/p>\n

Sau khi t\u00ecm hi\u1ec3u c\u00e1ch vi\u1ebft b\u00e0i pr cho doanh nghi\u1ec7p<\/strong>, c\u00f3 l\u1ebd b\u1ea1n \u0111\u00e3 c\u1ea3m th\u1ea5y ch\u00fang kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u00e2u nh\u1ec9? H\u00e3y th\u01b0\u1eddng xuy\u00ean r\u00e8n luy\u1ec7n vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung th\u1eadt nhi\u1ec1u \u201c v\u0103n \u00f4n v\u00f5 luy\u1ec7n\u201d l\u00e0 con \u0111\u01b0\u1eddng ng\u1eafn nh\u1ea5t \u0111\u1ec3 b\u1ea1n chinh ph\u1ee5c \u0111\u01b0\u1ee3c \u0111\u1ed9c gi\u1ea3.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e1ch vi\u1ebft b\u00e0i pr cho doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t kh\u00f4ng? Nh\u1eefng h\u01b0\u1edbng d\u1eabn vi\u1ebft b\u00e0i pr m\u00e0 b\u1ea1n \u0111\u00e3 t\u1eebng bi\u1ebft kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 <\/p>\n","protected":false},"author":155708580,"featured_media":2836,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[433938639],"tags":[],"_links":{"self":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2824"}],"collection":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/users\/155708580"}],"replies":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/comments?post=2824"}],"version-history":[{"count":0,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2824\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media\/2836"}],"wp:attachment":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media?parent=2824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/categories?post=2824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/tags?post=2824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}