{"id":2857,"date":"2020-03-22T19:47:34","date_gmt":"2020-03-22T12:47:34","guid":{"rendered":"http:\/\/hoclamgiau.vn\/?p=2857"},"modified":"2020-04-10T20:11:29","modified_gmt":"2020-04-10T13:11:29","slug":"doanh-so-la-gi","status":"publish","type":"post","link":"https:\/\/hoclamgiau.vn\/doanh-so-la-gi\/","title":{"rendered":"Doanh s\u1ed1 l\u00e0 g\u00ec v\u00e0 c\u00e1ch th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p"},"content":{"rendered":"

Doanh s\u1ed1 l\u00e0 g\u00ec<\/b>? Doanh s\u1ed1 v\u00e0 doanh thu c\u00f3 nh\u1eefng \u0111i\u1ec3m n\u00e0o kh\u00e1c nhau? Nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd c\u00f3 trong b\u00e0i vi\u1ebft c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

1. Doanh s\u1ed1 l\u00e0 g\u00ec<\/b><\/h2>\n

Kh\u00e1i ni\u1ec7m doanh s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c th\u00e0nh ti\u1ec1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p. Kho\u1ea3ng th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 l\u00e0 doanh s\u1ed1 m\u1ed9t th\u00e1ng, doanh s\u1ed1 m\u1ed9t qu\u00fd ho\u1eb7c doanh s\u1ed1 m\u1ed9t n\u0103m.<\/span><\/p>\n

Doanh s\u1ed1 bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng kho\u1ea3n ti\u1ec1n \u0111\u00e3 thu \u0111\u01b0\u1ee3c ho\u1eb7c ch\u01b0a thu \u0111\u01b0\u1ee3c nh\u01b0 h\u00e0ng k\u00fd g\u1eedi, doanh s\u1ed1 b\u00e1n h\u00e0ng k\u00fd g\u1eedi, c\u00f4ng n\u1ee3.<\/span><\/p>\n

2. Ph\u00e2n bi\u1ec7t doanh s\u1ed1 v\u00e0 doanh thu<\/b><\/h2>\n

C\u00f4ng th\u1ee9c t\u00ednh doanh s\u1ed1: doanh s\u1ed1 = gi\u00e1 s\u1ea3n ph\u1ea9m (\u0111\u00e3 bao g\u1ed3m t\u1ea5t c\u1ea3 kho\u1ea3n thu\u1ebf v\u00e0 ph\u00ed) x s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c nhau gi\u1eefa doanh s\u1ed1 v\u00e0 doanh thu.<\/span><\/p>\n

C\u00f4ng th\u1ee9c t\u00ednh doanh thu: theo ti\u00eau chu\u1ea9n k\u1ebf to\u00e1n:<\/span><\/p>\n

Doanh thu = doanh s\u1ed1 –\u00a0 s\u1ed1 ti\u1ec1n gi\u1ea3m gi\u00e1 – s\u1ed1 ti\u1ec1n chi\u1ebft kh\u1ea5u – gi\u00e1 ti\u1ec1n c\u1ee7a nh\u1eefng \u0111\u01a1n h\u00e0ng b\u1ecb tr\u1ea3 l\u1ea1i.<\/span><\/p>\n

Nh\u01b0 v\u1eady doanh thu ch\u00ednh l\u00e0 doanh s\u1ed1 tr\u1eeb \u0111i c\u00e1c kho\u1ea3n chi ph\u00ed nh\u01b0 gi\u00e1 chi\u1ebft kh\u1ea5u cho kh\u00e1ch h\u00e0ng, t\u1ed5ng chi ph\u00ed c\u1ee7a c\u00e1c \u0111\u01a1n h\u00e0ng b\u1ecb tr\u1ea3 l\u1ea1i, m\u1ee9c gi\u1ea3m gi\u00e1,…<\/span><\/p>\n

Hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa doanh s\u1ed1 v\u00e0 doanh thu s\u1ebd gi\u00fap cho doanh nghi\u1ec7p t\u0103ng \u0111\u01b0\u1ee3c doanh thu v\u00e0 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c th\u00edch h\u1ee3p nh\u1eb1m gi\u1ea3m c\u00e1c lo\u1ea1i chi ph\u00ed kh\u00e1c.\u00a0<\/span><\/p>\n

\"bang-doanh-thu-pva\"<\/p>\n

>> Doanh s\u1ed1 v\u00e0 doanh thu ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong ph\u00e2n t\u00edch b\u00e1o c\u00e1o t\u00e0i ch\u00ednh. Xem th\u00eam [T\u1ed5ng h\u1ee3p] Ph\u00e2n t\u00edch b\u00e1o c\u00e1o t\u00e0i ch\u00ednh CHI TI\u1ebeT t\u1eeb chuy\u00ean gia<\/a><\/strong><\/p>\n

3. C\u00e1ch th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p<\/b><\/h2>\n

3.1 T\u0103ng doanh s\u1ed1 nh\u1edd c\u00e1c kh\u00e1ch h\u00e0ng c\u0169<\/b><\/h3>\n

Kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n n\u00ean l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u khi c\u1ed1 g\u1eafng t\u0103ng doanh s\u1ed1. H\u1ecd \u0111\u00e3 s\u1eb5n s\u00e0ng cho b\u1ea1n ti\u1ec1n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111i\u1ec1u n\u00e0y cho th\u1ea5y h\u1ecd tin t\u01b0\u1edfng b\u1ea1n. V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng tin t\u01b0\u1edfng b\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng cho h\u1ecd. H\u01a1n n\u1eefa, b\u1ea1n c\u00f2n c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/span><\/p>\n

3.2 C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o v\u00e0 khuy\u1ebfn m\u00e3i<\/b><\/h3>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 khuy\u1ebfn m\u00e3i lu\u00f4n l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3\u00a0 v\u1eeba gia t\u0103ng doanh s\u1ed1 v\u1eeba nh\u01b0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng nh\u1ecf cho kh\u00e1ch h\u00e0ng. B\u1ea1n h\u00e3y c\u1ed1 g\u1eafng \u0111\u1eb7t ra nh\u1eefng h\u1ea1n m\u1ee9c v\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch gi\u1ea3m gi\u00e1, ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch th\u1eadt chi ti\u1ebft. Th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u1edbi t\u1ea7n su\u1ea5t m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n ho\u1eb7c m\u1ed7i qu\u00fd m\u1ed9t l\u1ea7n. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u00f3p ph\u1ea7n l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u00e0 t\u0103ng doanh s\u1ed1. Cho d\u00f9 b\u1ea1n gi\u1eef ch\u00fang m\u1ed7i th\u00e1ng m\u1ed9t l\u1ea7n, m\u1ed7i qu\u00fd m\u1ed9t l\u1ea7n, ho\u1eb7c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi b\u1ea1n, b\u1ea1n \u0111\u1ec1u mu\u1ed1n n\u00f3 \u0111\u1ec1u \u0111\u1eb7n.<\/span><\/p>\n

3.3 N\u00e2ng cao kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng c\u1ee7a nh\u00e2n vi\u00ean<\/b><\/h3>\n

Qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho b\u1ea1n. Tuy nhi\u00ean, \u0111\u1ec3 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u1ea5y chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thu\u1ed9c th\u00ec b\u1ea1n c\u1ea7n \u0111\u1ebfn nh\u1eefng k\u1ef9 n\u0103ng ch\u1ed1t sale c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. Vi\u1ec7c n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n gia t\u0103ng \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng giao d\u1ecbch th\u00e0nh c\u00f4ng v\u00e0 gia t\u0103ng doanh s\u1ed1 trong ch\u1edbp m\u1eaft.<\/span><\/p>\n

3.4 X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/h3>\n

H\u1ea7u h\u1ebft c\u00e1c trang truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i bi\u1ebft r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng v\u1edbi m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng tin t\u1ed1t \u0111\u1eb9p v\u1ec1 doanh nghi\u1ec7p, x\u00fac ti\u1ebfn c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gia t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Kh\u00f4ng h\u1eb3n t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c l\u00e0m tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u mang \u0111\u1ebfn cho b\u1ea1n nhi\u1ec1u \u0111\u01a1n h\u00e0ng ngay l\u1eadp t\u1ee9c. Tuy nhi\u00ean, b\u1ea1n s\u1ebd c\u00f3 th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

H\u1ecd s\u1ebd b\u1eaft \u0111\u1ea7u coi b\u1ea1n l\u00e0 chuy\u00ean gia trong m\u1ed9t l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 v\u00e0 b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng trong m\u1ed9t t\u01b0\u01a1ng lai kh\u00f4ng xa. Kh\u00e1ch h\u00e0ng c\u0169ng s\u1ebd chia s\u1ebb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1ch v\u1ec1 b\u1ea1n v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 trong th\u1eddi gian kh\u00f4ng xa.<\/span><\/p>\n

>> Xem th\u00eam b\u00e0i vi\u1ebft 7 C\u00e1ch t\u0103ng doanh s\u1ed1 \u0111\u1ed9t ph\u00e1 gi\u00fap chinh ph\u1ee5c s\u1ef1 gi\u00e0u c\u00f3<\/a><\/b><\/p>\n

4. Vai tr\u00f2 c\u1ee7a doanh s\u1ed1 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

S\u1ee9c kh\u1ecfe c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111ong \u0111\u1ebfm b\u1eb1ng doanh s\u1ed1 c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Doanh s\u1ed1 c\u1ee7a m\u1ed9t doanh nghi\u1ec7p c\u00e0ng l\u1edbn c\u00e0ng gi\u00fap doanh nghi\u1ec7p gia t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi, thu h\u00fat c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p cao h\u01a1n khi ni\u00eam y\u1ebft tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n.\u00a0<\/span><\/p>\n

Doanh s\u1ed1 l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh m\u00e0 m\u1ed7i doanh nghi\u1ec7p lu\u00f4n c\u1ed1 g\u1eafng ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 kh\u1ea3 quan nh\u1ea5t.<\/span><\/p>\n

Th\u1ea5u hi\u1ec3u doanh s\u1ed1 l\u00e0 g\u00ec v\u00e0 nh\u1eefng c\u00e1ch th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong> m\u00e0 hoclamgiau<\/a> v\u1eeba chia s\u1ebb hy v\u1ecdng s\u1ebd gi\u00fap \u00edch b\u1ea1n trong c\u00f4ng vi\u1ec7c kinh doanh. Ch\u00fac c\u00e1c b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh t\u00edch m\u1edbi trong h\u1ecdc t\u1eadp v\u00e0 c\u00f4ng vi\u1ec7c.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Doanh s\u1ed1 l\u00e0 g\u00ec? Doanh s\u1ed1 v\u00e0 doanh thu c\u00f3 nh\u1eefng \u0111i\u1ec3m n\u00e0o kh\u00e1c nhau? Nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd c\u00f3 trong b\u00e0i vi\u1ebft c\u00f9ng v\u1edbi m\u1ed9t s\u1ed1 c\u00e1ch gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. 1. Doanh s\u1ed1 l\u00e0 g\u00ec Kh\u00e1i ni\u1ec7m doanh s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m b\u00e1n \u0111\u01b0\u1ee3c […]<\/p>\n","protected":false},"author":155708580,"featured_media":2859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2857"}],"collection":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/users\/155708580"}],"replies":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/comments?post=2857"}],"version-history":[{"count":0,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/2857\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media\/2859"}],"wp:attachment":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media?parent=2857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/categories?post=2857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/tags?post=2857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}