{"id":605,"date":"2019-04-30T21:23:47","date_gmt":"2019-04-30T14:23:47","guid":{"rendered":"http:\/\/hoclamgiau.vn\/?p=605"},"modified":"2019-11-17T20:50:16","modified_gmt":"2019-11-17T13:50:16","slug":"hoc-cach-viet-content-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/hoclamgiau.vn\/hoc-cach-viet-content-chuyen-nghiep\/","title":{"rendered":"H\u1ecdc C\u00e1ch Vi\u1ebft Content Chuy\u00ean Nghi\u1ec7p"},"content":{"rendered":"

C\u00e1ch \u0111\u00e2y kho\u1ea3ng 7 n\u0103m, Content Marketing<\/span> n\u1ed5i l\u00ean nh\u01b0 m\u1ed9t c\u01a1n s\u00f3ng. \u0110\u1ebfn th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i th\u00ec Content Marketing \u0111\u00e3 tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u th\u00ec s\u1ebd h\u1ecdc c\u00e1ch vi\u1ebft content<\/strong> nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng ch\u00fang t\u00f4i t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

L\u00e0m content l\u00e0 m\u1ed9t ngh\u1ec7 thu\u1eadt, h\u00ecnh th\u1ee9c ngh\u1ec7 thu\u1eadt n\u00e0y y\u00eau c\u1ea7u s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng t\u1eeb<\/span> n\u1ed9i dung, x\u1eed l\u00fd ng\u00f4n t\u1eeb, h\u00ecnh \u1ea3nh…<\/span> \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi th\u00f4ng \u0111i\u1ec7p v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, c\u1ee7a c\u00e1 nh\u00e2n ho\u1eb7c doanh nghi\u1ec7p.<\/span><\/p>\n

Trong b\u00e0i vi\u1ebft n\u00e0y, m\u00ecnh<\/span> s\u1ebd <\/span>chia s\u1ebb v\u1edbi c\u00e1c b\u1ea1n c\u00e1ch t\u01b0 duy l\u00e0m content marketing chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

\"Hoc-cach-viet-content-chuyen-nghiep\"<\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecdc c\u00e1ch vi\u1ebft Content chuy\u00ean nghi\u1ec7p?<\/span><\/p>\n

\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi l\u1edbn n\u00e0y tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng s\u1ebd \u0111\u1ecdc b\u00e0i vi\u1ebft, m\u1ee5c \u0111\u00edch vi\u1ebft,<\/span> c\u00e1ch x\u00e2y d\u1ef1ng outline.<\/span><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng \u0111\u1ecdc b\u00e0i vi\u1ebft<\/strong><\/h2>\n

Ngh\u0129a l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng(\u0111\u1ed9c gi\u1ea3, kh\u00e1ch h\u00e0ng) m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n h\u01b0\u1edbng t\u1edbi g\u1ed3m nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng nh\u1ecf tu\u1ed5i, l\u1edbn tu\u1ed5i, nam, n\u1eef, ng\u00e0nh ngh\u1ec1 n\u00e0o, t\u00e2m l\u00fd ph\u1ed5 bi\u1ebfn c\u1ee7a h\u1ecd l\u00e0 g\u00ec?. Quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00f3 quan t\u00e2m t\u1edbi nh\u1eefng g\u00ec b\u1ea1n chu\u1ea9n b\u1ecb th\u1ec3 hi\u1ec7n kh\u00f4ng?<\/span><\/p>\n

M\u1ee5c \u0111\u00edch vi\u1ebft<\/strong><\/h2>\n

Sau khi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n r\u1ed3i, h\u00e3y quay l\u1ea1i v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a ch\u00ednh b\u1ea1n. B\u1ea1n vi\u1ebft nh\u1eb1m m\u1ee5c \u0111\u00edch g\u00ec \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c \u0111\u00edch m\u00e0 m\u00ecnh h\u01b0\u1edbng t\u1edbi<\/span><\/p>\n

Th\u00f4ng th\u01b0\u1eddng c\u00f3 3 m\u1ee5c \u0111\u00edch ph\u1ed5 bi\u1ebfn khi l\u00e0m n\u1ed9i dung:<\/span><\/p>\n

–<\/span> \u0110\u1ec3 ra \u0111\u01a1n h\u00e0ng<\/span><\/p>\n

– \u0110\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c<\/span><\/p>\n

– X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

B\u1ea1n c\u1ea7n \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c \u0111\u00edch n\u00f3i tr\u00ean \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch chung nh\u1ea5t, m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a b\u1ea1n \u0111\u1eb7t ra<\/span><\/p>\n

X\u00e2y d\u1ef1ng outline<\/strong><\/h2>\n

V\u1edbi nh\u1eefng ng\u01b0\u1eddi vi\u1ebft outline chuy\u00ean nghi\u1ec7p, h\u1ecd th\u01b0\u1eddng x\u00e2y d\u1ef1ng ch\u00fang trong \u0111\u1ea7u nh\u01b0 m\u1ed9t ph\u1ea3n x\u1ea1. Nh\u01b0ng l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/span> h\u1ecdc c\u00e1ch vi\u1ebft content b\u1ea1n<\/span> h\u00e3y th\u1eed v\u1ea1ch \u00fd cho b\u1ed1 c\u1ee5c b\u00e0i vi\u1ebft.<\/span><\/p>\n

–<\/span> Ti\u00eau \u0111\u1ec1 (title): H\u1ea5p d\u1eabn, ng\u1eafn g\u1ecdn \u0111\u1ec3 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c \u0111\u1ecdc b\u00e0i vi\u1ebft.<\/span><\/p>\n

–<\/span> Sapo: G\u1ee3i m\u1edf, li\u00ean k\u1ebft gi\u1eefa ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung trong b\u00e0i. N\u1eb1m ngay d\u01b0\u1edbi ph\u1ea7n ti\u00eau \u0111\u1ec1, h\u1ebft s\u1ee9c ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u<\/span><\/p>\n

-Th\u00f4ng tin: N\u1ed9i dung ch\u00ednh b\u1ea1n mu\u1ed1n gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri\u1ec3n khai.<\/span><\/p>\n

–<\/span> H\u01b0\u1edbng kh\u00e1ch h\u00e0ng t\u1edbi h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c m\u00e0 b\u1ea1n mong mu\u1ed1n.<\/span><\/p>\n

–<\/span> T<\/span>h\u00f4ng tin li\u00ean h\u1ec7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n.<\/span><\/p>\n

Nh\u01b0 v\u1eady, \u0111\u1ec3 h\u1ecdc c\u00e1ch vi\u1ebft<\/span> Content sao cho hi\u1ec7u qu\u1ea3, ngay t\u1eeb \u0111\u1ea7u ch\u00fang ta h\u00e3y h\u1ecdc n\u00f3 m\u1ed9t c\u00e1ch chuy\u00ean, b\u00e0i b\u1ea3n \u0111\u1eb7c bi\u1ec7t l\u00e0 t\u1ea1o ra \u0111\u01b0\u1ee3c m\u00e0u s\u1eafc ri\u00eang cho m\u00ecnh. Hy v\u1ecdng v\u1edbi nh\u1eefng g\u00ec m\u00ecnh chia s\u1ebb v\u1ec1 vi\u1ec7c h\u1ecdc c\u00e1ch vi\u1ebft<\/span> Content \u1edf tr\u00ean s\u1ebd gi\u00fap \u00edch cho b\u1ea1n.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u th\u00ec s\u1ebd h\u1ecdc c\u00e1ch vi\u1ebft content nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n","protected":false},"author":155708575,"featured_media":607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[433938639],"tags":[],"_links":{"self":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/605"}],"collection":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/users\/155708575"}],"replies":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/comments?post=605"}],"version-history":[{"count":0,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/posts\/605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media\/607"}],"wp:attachment":[{"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/media?parent=605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/categories?post=605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hoclamgiau.vn\/wp-json\/wp\/v2\/tags?post=605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}